Saturday, July 14, 2012

yea, earthlings

The music video “Where the Hell is Matt? 2012” (link below—but hasn’t everyone seen it?) starts off nicely, then quickly seems kitschy, but quickly gets delightful, inspiring, and deeply touching.

Note the marginality of locales (“where in the world…”), the sweetly simple vs. grand choreography, an incredible happiness in the concept, as if there’s an ethic of humanity in it all. A daddy’s wonderful gift addresses the immortal, aspiring child in our being. [I believe you can get beyond the long advertisement in the beginning by reloading the page as soon as the ad begins.]

P.S. After you’ve seen the thing, here’s some history.